The CW Network announces partnership with Joe Gibbs Racing

HUNTERSVILLE, N.C. (Sept. 4, 2024) — Joe Gibbs Racing (JGR) announced Wednesday that incoming broadcast partner of the NASCAR Xfinity Series, The CW, will partner with drivers Sheldon Creed and Ty Gibbs to promote their upcoming slate of NASCAR Xfinity Series races in 2024.

The deal will kick off with a primary scheme on Sheldon Creed‘s No. 18 Toyota GR Supra in the Focused Health 250 at 3 p.m. ET on Saturday at Atlanta Motor Speedway (USA, NBC Sports App, PRN Radio, SiriusXM NASCAR Rasio). Ty Gibbs will represent The CW on his No. 54 Toyota Camry XSE the following weekend on Sunday, Sept. 15th at 3 p.m. ET in the Go Bowling at the Glen at Watkins Glen International (USA, NBC Sports App, MRN Radio, SiriusXM NASCAR Radio).

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“We‘re honored to help usher in a new era of the Xfinity Series with The CW,” said Steve de Souza, executive vice president of Xfinity Series and development for JGR. “We‘re looking forward to assisting our great fanbase in making the transition to our new partners at The CW. There‘s no shortage of compelling story lines and great racing in our series, and we‘re all looking forward to the enthusiastic and dedicated coverage that our new partners will bring to every race.”

It was announced earlier this year that The CW has secured the exclusive broadcasting rights of all NASCAR Xfinity Series races, practices, and qualifying sessions beginning in 2025 and extending through the 2031 season. The deal marks the first time in Xfinity Series history that every race will be available on free, over-the-air broadcast television with additional content available through The CW‘s digital platforms.

In addition to the seven-year deal, The CW has also secured the rights to the final eight races of the 2024 NASCAR Xfinity Series season. Beginning with the Food City 300 at 7:30 p.m. ET on Sept. 20 at Bristol Motor Speedway, race fans can tune in to The CW to follow the road to the Xfinity Series Playoffs. From there, The CW will be the home of Xfinity Series racing all the way through the crowning of the 2024 champion on Nov. 9 at Phoenix Raceway.