Mustang Sales Are Tanking

The Ford Mustang isn’t doing too hot right now. Sales of the last-remaining muscle car have nosedived so far in 2025, falling 36.4 percent in January and 32.2 percent in February compared to those same months last year, according to sales numbers released by Ford this week.

The Mustang is no longer a big seller for Ford. In the first two months of 2024, the company moved just 7,886 units. But this year, that number is down to just 5,191 units—a decrease of 34.2 percent. Sales of the gas-powered Mustang are so bad, in fact, that the all-electric Mustang Mach-E is currently outselling it. Ford has moved 6,841 of those crossovers so far in 2025.

There are a litany of possible reasons for the Mustang’s sales decline. The most obvious is cost. The base Ecoboost coupe starts at $33,515 with destination. While that sounds reasonable, most people can no longer justify owning a second vehicle, as wages haven’t kept up with inflation. And to have a two-door, rear-drive coupe as your only car isn’t feasible for the average American. 

Things get even tougher if you want a V-8. The cheapest eight-cylinder trim, the GT coupe, starts at $47,055. At that price, the Mustang has to fight with competition like the Nissan Z, the Toyota Supra, and the BMW Z4.

Then there’s the weather. As The Drive points out, the US has had an especially cold first two months of the year. Low temps don’t exactly tempt people to visit dealerships, nor do they entice customers to buy sports cars. 

2022 Ford Mustang Shelby GT500

A return of the Shelby GT500 could be what the Mustang needs to bounce back. Rumors of the top-level trim coming for 2026 swirled after what looked to be a leaked document from the UAW revealed plans to produce a supercharged V-8 called the “Legend” for an upcoming GT500.

The rest of Ford’s portfolio isn’t doing much better. Sales of the Explorer and Expedition are down 25 and 34 percent, respectively. Sales for the Maverick, E-Series van, and Transit are down year-over-year, too. The F-Series lineup is up 17.3 percent, though sales of the F-150 Lightning are down by 15.1 percent. Overall, the Ford brand is down 7.4 percent in 2025.