Next-Gen Camaro Plans ‘Blown Apart’ by Management: Report

The sixth-generation Chevrolet Camaro died in 2023, leaving no direct replacement for GM’s fabled pony car. Rumors surrounding its return have been circulating since, but this latest report suggests we could be waiting a long time for a new muscle car from Chevy—if it even happens at all.

Citing unnamed sources, GM Authority claims it learned of a new proposal put forth by a development group within GM to revive the Camaro for a seventh generation. But when the proposal was presented to higher-ups, it was reportedly “blown apart” over its weak business case. Specifically, GM Authority suggested the new Camaro’s sales volume forecast and profitability figures weren’t up to management’s standards. 

Chevrolet did not immediately respond for a request to comment when reached by Motor1.

The last Camaro sold well when it first debuted, moving over 70,000 units in the US in 2016. But sales fell steadily since, with Chevy selling just 5,859 units in America in all of 2024 before production ended. The company has yet to officially confirm the car’s return.

We first heard whispers back in 2021 that the Camaro might return as an all-electric sedan, rather than an SUV to compete against the Mustang Mach-E. GM president Mark Reuss added fuel to that fire last year when he told MotorTrend he’d like to see the Camaro return as an electric sedan priced alongside the affordable Equinox EV. But nothing has materialized since.

The Camaro’s future isn’t totally dead just yet, at least according to GM Authority. “It’s still in play, but the light at the end of the tunnel is now dimmer,” another source told the publication. 

Let’s hope the Camaro returns soon. The Mustang is in dire need of some competition, after all. 

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